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Best Strategies for Marketing in Gaming Industry?

 
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Charles Rodriguez
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 Charles Rodriguez
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Apr 08, 2025 12:59 am
(@charles)
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I work for an indie studio, and we are launching our first game in 2025. Our budget is tight, so I need cost-effective marketing strategies that actually work in the gaming industry. I have tried influencers and ads, but the ROI has been shaky. What approaches have you seen succeed lately—like community building, TikTok, or something else? I am desperate for ideas!

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